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Tech savvy boomers race online to find friends

over 1000 join Aussie over 50s social network website

According to a new online social network for over 50’s, the baby boomer market is much more tech savvy and looking to network online than most appreciate with more than 1000 people joining forever-young-club.com.au in its first months of operation.

As more tech savvy baby boomers age, internet usage among the over 50 age bracket has sky-rocketed. According to AXA’s Retirement Scope 2007, home internet usage among retirees in Australia averages seven hours a week - ranking only second to the Americans.

Key founder and spokesperson for forever-young-club.com.au Mike Ramsay said over 1000 young-at-heart baby boomers have signed up with the new social networking site.

“There was an obvious gap in the market for an online meeting place targeting boomers – particularly one that understands people over 50 who don’t see themselves as ‘senior citizens’ but vibrant, healthy, active participants in life. The majority of people over 50 want to develop relationships with people of their own generation - they have a real sense of camaraderie about their life experiences,” Ramsay said.

According to author and demographer Bernard Salt, there are now 492,000 single 60-somethings in Australia, comprised of those who have chosen never to marry as well as the separated, divorced and widowed. Over the next decade boomers will fully colonise their 60s and the single-and-60 market will grow by 228,000.

www.forever-young-club.com.au was launched in 2007 with an all encompassing theme of 'Loving Life over Fifty.’ The site aims to provide a safe, friendly and comfortable forum for Australians over 50 to meet, chat and find companionship over the Internet. For more information or to register FREE visit www.forever-young-club.com.au. Premium membership rates start at $25 per month, $65 per quarter or $210 for 12 months.

 

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